Indie Coffee Shop Day 2014 Recap

Indie Coffee Shop Day 2014 is now in the books, and for a first celebration that was actually launched a week before it happened — note to self: launch new holidays 6 months early — I was pretty pleased with the reception.

Without analyzing any of the numbers (mostly because my computer kept saying “Insufficient data to proceed. Are you kidding me with this?!“), we had a few coffee shops join up, several people from around the US and even Canada were tweeting the #IndieCoffeeShopDay hashtag, and I even made a contact with the Indianapolis Coffee Association and may be speaking to the group in May about social media marketing.

I’ve also gotten a lot of great ideas from people as a way to promote Indie Coffee Shop Day 2015, including flyers, postcards, and other materials that shops around the world can use to start promoting the event. I’m also going to start featuring coffee shops and letting them tell their stories so we can continue to add to this blog during our down time.

If you have any ideas or suggestions, please make them in the comments. And if you’d like to help volunteer to promote the event next year, let me know, and we’ll add you to the list.

Five Reasons to Support Your Indie Coffee Shop

It’s Indie Coffee Shop Day on Friday, April 18, 2014, and so we want to urge everyone to visit a local independent coffee shop on that day. It would be even better if you continued the tradition more frequently, checking out different indie shops in your city.

Here are five reasons to support your local indie coffee shop, regardless of the day.

1. They contribute to the local economy.

Caffé Bene 1611 Broadway New York, NY 10019

When you buy something at a national chain, like a big box store or mega-food franchise, only 13 cents of every dollar stays in your local economy. But when you spend money at your local small business, 40 cents of every dollar remains. If you want to boost your local economy, buy local whenever you can.

2. They’re artisans.

The baristas at your local coffeehouses learn how to properly create their coffee. They’re not just squeezing espresso syrups out of tubes or pressing a button on a dispensing machine. They learn how to properly grind the beans and pour the espresso. There’s a technique to it, and it takes some practice. I know some baristas who can tell if an espresso will taste bitter or not by how it pours.

3. They’re an ideal “third place.”

In his book, The Great Good Place Ray Oldenburg says that third places — a place that is not home and not work — are important for civil society, community, and civic engagement. A coffee shop makes an excellent third place. You can pop in for a quick pick-me-up before work, a calming beverage afterward, a quiet place to read, a place to have a meeting, or to get some work done. You can do all those things at home or work, but a coffee shop is a nice change of scenery.

4. They’re often family owned.

It’s a rare coffee house where the owner isn’t behind the counter, taking orders, making drinks, and cleaning up. There are a few, but even then, there’s a family member nearby, or the owner comes in every evening to tally up the total and make sure everything is ordered.

5. They’re often committed to the environment and fair trade.

The place where you’ll often see the biggest push for recycling and reducing, and buying fair trade and sustainable products, are independent coffee shops. They have recycling bins, they purchase recycled products, they make their grounds available for composters, and they ensure that their suppliers make a living wage. Corporate chain coffee does some of this too, but I see the local shops flogging environmental this and fair trade that like the world will end if you throw your paper cup in the trash.

Why do you visit your favorite local coffee shop? Leave a comment and let us hear from you.

Photo credit: Neo_II (Flickr, Creative Commons)