Celebrate Independent Coffee Shops with Indie Coffee Shop Day

For Immediate Release

We’ve developed such a coffee culture in North America that the coffee shop is becoming the home-away-from-home and office-away-from-office for many entrepreneurs, aspiring writers, and friends who just want to meet for something other than lunch or drinks in the evening.

One coffee shop-loving entrepreneur is encouraging everyone to observe Indie Coffee Shop Day on April 19, 2019, the day before Record Store Day.

“Indie Coffee Shop Day is on the third Friday in April,” said Erik Deckers, creator of Indie Coffee Shop Day. “I wanted to celebrate the different non-corporate, non-chain coffee shops that have become a community touchpoint for friends and small businesspeople around the country.”

Local coffee shops are a great way to get to know a community and what they value, because they’re often a central meeting point for many of the people who live there.

Duo 58 in Oviedo Florida.jpg“Local coffee shops have an important presence in the community because of the way we connect with everyone,” said Sam Veatch, manager at Duo58 Coffee Shop in Oviedo, Florida. “Here, we have everyone from college students to grandparents to business meetings. We see a lot of people from the community and it’s a natural meeting place for other local entrepreneurs. You can get a real sense for what the community is because of the array of customers.”

Shopping locally can have a big boost on a city’s economy: Nearly $.45 of every dollar spent at a locally-owned business stays in the local community, with another 9% being spent in the state. But that same dollar spent at a chain store only sees $.14 staying locally.

Most independent coffee shops encourage people to sit and spend time reading, working, writing, meeting friends, and just relaxing with your favorite beverage. Some will feature musicians in the evenings, or host comedy and literary open mics. Many independent coffee shops will even display and sell art from local artists, changing art and artists every month.

Deckers says one of his favorite coffee shops in Central Florida even sells used books, and another favorite in Louisville used to share space with an independent bookstore before both places grew too big, and had to separate.

To commemorate Indie Coffee Shop Day, people should visit their favorite local coffee house for a quick drink and bite to eat. You’re encouraged sit for a while, relax, and enjoy yourself.

“And then plan out which record store you want to visit the next day,” said Deckers.

Independent coffee shops and their customers are encouraged to spread the word about Indie Coffee Shop day by tweeting and Instagramming photos with the hashtag #IndieCoffeeShopDay.

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Indie Coffee Shop Day 2019 is April 19

Indie Coffee Shop Day 2019 is coming up, and I would love to feature different non-chain coffee shops on this site. So, send any write ups or reviews (at least 150 words, no more than 700!), photos and videos, or favorite recipes to me at erik at problogservice dot com. I’ll post them here and promote them in the run-up to the new holiday.

indie coffee shop day 2018 at duo 58

Erik Deckers

Orlando Indie Coffee Shops

I created a Google Map of independent coffee shops around Central Florida.

These are fairly easy to create for your own city. Find coffee shops in your local city, save them to a particular map and make sure you only find locally-owned or non-Big Chain Coffee shops. No gas stations, no restaurants that serve coffee. Cafes, coffee shops, and bistros are ideal. If a company owns more than one shop, that’s okay. We just don’t want large corporations that have thousands of shops around the world.

If you make your own map, let me know, and I’ll be happy to embed it here.

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Indy Indie Coffee Shops

Several years ago, I created a Google Map for Indianapolis Indie Coffee Shops. I even purchased the domain, IndyIndieCoffee.com. I haven’t contributed to it in a couple of years, so if you know of any shops that have opened or closed, please let me know. Better yet, if you live in the Indianapolis area, and would like to become the editor of this map, let me know. I’d be happy to set you up with this.

These are fairly easy to create for your own city. Find coffee shops in your local city, save them to a particular map and make sure you only find locally-owned or non-Big Chain Coffee shops. No gas stations, no restaurants that serve coffee. Cafes, coffee shops, and bistros are ideal. If a company owns more than one shop, that’s okay. We just don’t want large corporations that have thousands of shops around the world.

If you make your own map, let me know, and I’ll be happy to embed it here.

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Indie Coffee Shop Day 2018

Okay, so I suck at marketing. Which is weird, because I’m a professional marketer. I’m just so busy with client work that I can’t even promote the events that I come up with.

I came up with the idea for Indie Coffee Shop Day four years ago, promoted it for a while in 2014, and then didn’t do anything with it for the next three years. This year, I got distracted by client work and other side projects that I haven’t done much with it at all.

Still, that doesn’t mean I’ve lost the meaning of Indie Coffee Shop Day. The goal is to promote the idea of visiting your local independent coffee shops instead of Big Chain Coffee.

When I lived in Indianapolis, I had a few favorites. I loved Hubbard & Cravens in Broad Ripple, and could be found there at least twice a week. I also loved B Java and Bee Coffee Roasters, and think they had the best coffee in all of Central Indiana.

Inside Duo 58 in Oviedo, Florida. One of my favorite indie coffee shops in Central Florida.

Inside Duo 58 in Oviedo, Florida.

Now that I live here in Orlando, I have three favorites I visit constantly: Duo 58 in Oviedo, Vespr in the Waterford Lakes area in east Orlando, and Stardust Video and Coffee in Winter Park. I have a few others I enjoy — the Drunken Monkey, Achilles Art Cafe, Downtown Credo — where I can be found for a couple hours, working and enjoying the local coffee scene.

If you’re in the mood for coffee today, and you normally only drink Big Chain Coffee, do yourself a favor. Do a quick search on Google Maps for a nearby independent coffee shop and give them a try. Ask them questions, ask for recommendations, and get to know the people behind the counter.

And remember, for every dollar you spend at a local merchant, $.40 of it stays in the community. At a chain store, only $.13 does. Support your local merchants.

The Official Indie Coffee Shop Day Is. . .

I was struggling with deciding when to officially declare Indie Coffee Shop Day. When I picked the day, I had decided “the day before Record Store Day,” because my wife, Toni, and I believe in the philosophy of Record Store Day and everything they stand for.

However, from a calendar standpoint, “the day before Record Store Day” is a terrible way to set up an annual event. Besides, I don’t want the RSD guys to file an injunction or anything.

The other option was “the third Friday in April,” but that led to a different problem: once every 5 or 6 years, April 1 falls on a Saturday. That means the third Friday comes six days after the third Saturday, which totally screws up the “day before RSD” vibe I was going for. We face this problem in 2017, 2023, 2028, and 2035, and so on.

But — official announcement music, please — I decided to suck it up and just pick the third Friday in April as the official Indie Coffee Shop Day. We’ll just have to be six days after Record Store Day. Maybe we can turn it into a weeklong festival those years.

Does anyone know if there’s a Food Truck Day?

Indie Coffee Shop Day 2014 Recap

Indie Coffee Shop Day 2014 is now in the books, and for a first celebration that was actually launched a week before it happened — note to self: launch new holidays 6 months early — I was pretty pleased with the reception.

Without analyzing any of the numbers (mostly because my computer kept saying “Insufficient data to proceed. Are you kidding me with this?!“), we had a few coffee shops join up, several people from around the US and even Canada were tweeting the #IndieCoffeeShopDay hashtag, and I even made a contact with the Indianapolis Coffee Association and may be speaking to the group in May about social media marketing.

I’ve also gotten a lot of great ideas from people as a way to promote Indie Coffee Shop Day 2015, including flyers, postcards, and other materials that shops around the world can use to start promoting the event. I’m also going to start featuring coffee shops and letting them tell their stories so we can continue to add to this blog during our down time.

If you have any ideas or suggestions, please make them in the comments. And if you’d like to help volunteer to promote the event next year, let me know, and we’ll add you to the list.

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Remember, It’s “Indie” Coffee Shop Day, Not “Indy” Coffee

The one problem living in Indianapolis — Indy, to all the cool kids — is that it rhymes with “indie.”

This makes it hard when you’re trying to promote “Indie Coffee Shop Day” to all your friends, because everyone thinks it only applies to coffee shops in Indianapolis.

Venetia's Coffee Shop, 55 Chatsworth Road. Lower Clapton, E5, London, England

Venetia’s Coffee Shop, 55 Chatsworth Road. Lower Clapton, E5, London, England

It doesn’t. It’s about independent coffee shops all over the world. (And I’m confident in saying “all over the world,” because we have a new supporter, @TheMamaRuns in Alberta, Canada, which makes this an international day of observance!

Several years ago, I created a map and website called IndyIndieCoffee.com. The problem is, I can never remember which Indy/Indie goes first, so I always have to look it up.

And I started worrying that people would think it only applied to Indianapolis coffee shops. (I used to run into the same problem when I was a music reviewer for Indie-Music.com — they thought I was only writing about bands in Central Indiana.

So, the official word is that this day is not about coffee shops in Indianapolis, Indiana. It’s about local, independent coffee shops in any part of the world.

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When Exactly IS Indie Coffee Shop Day

The best way to remember Indie Coffee Shop Day, and its spirit of community, I picked “the day before Record Store Day.” That makes it pretty easy to remember. If you know when Record Store Day is, you know when ICSD is.

Except there’s a problem.

Record Store Day is always the third Saturday in April, no matter what. So it makes sense that ICSD is also the third Friday in April.

Because that makes sense, right?

Except the third Friday is not always the day before the third Saturday.

As my friend, Heather Sokol (@JustHeather), pointed out, sometimes the very first Saturday is April 1, which means the third Saturday is April 15th. However, that also means that the first Friday is the 7th, which puts the third Friday on April 21.

Six days after Record Store Day.

This will happen in 2017, 2023, 2028, 2035, and so on.

This presents me with a problem:

  1. Do we continue to list Indie Coffee Shop Day “the day before Record Store Day”? That would make it difficult for people to schedule, plus I don’t want to ride on RSD’s coattails like some caffeinated remora. My joke has been “ICSD officially happens the day before Record Store Day until they file an injunction.”
  2. Do we go with the third Friday of every April? That makes it easier to schedule, easier to count, and easier to remember. However, it completely ruins the whole “day before Record Store Day” thing for one year out of every 5 – 6 years.

What are your thoughts? When would you schedule it? We have a couple years before it’s an issue, but why wait until 2017 to solve it? Leave a comment and let me know what you think.