Okay, so I suck at marketing. Which is weird, because I’m a professional marketer. I’m just so busy with client work that I can’t even promote the events that I come up with.
I came up with the idea for Indie Coffee Shop Day four years ago, promoted it for a while in 2014, and then didn’t do anything with it for the next three years. This year, I got distracted by client work and other side projects that I haven’t done much with it at all.
Still, that doesn’t mean I’ve lost the meaning of Indie Coffee Shop Day. The goal is to promote the idea of visiting your local independent coffee shops instead of Big Chain Coffee.
When I lived in Indianapolis, I had a few favorites. I loved Hubbard & Cravens in Broad Ripple, and could be found there at least twice a week. I also loved B Java and Bee Coffee Roasters, and think they had the best coffee in all of Central Indiana.
Now that I live here in Orlando, I have three favorites I visit constantly: Duo 58 in Oviedo, Vespr in the Waterford Lakes area in east Orlando, and Stardust Video and Coffee in Winter Park. I have a few others I enjoy — the Drunken Monkey, Achilles Art Cafe, Downtown Credo — where I can be found for a couple hours, working and enjoying the local coffee scene.
If you’re in the mood for coffee today, and you normally only drink Big Chain Coffee, do yourself a favor. Do a quick search on Google Maps for a nearby independent coffee shop and give them a try. Ask them questions, ask for recommendations, and get to know the people behind the counter.
And remember, for every dollar you spend at a local merchant, $.40 of it stays in the community. At a chain store, only $.13 does. Support your local merchants.